The University of New Mexico is currently going through a process to identify and strengthen its brand. The intent is to set the university apart from other universities in an increasingly highly competitive industry. We feel that as a parent who has a child attending the University of New Mexico you can provide us with valuable information about our institution.

As part of the process, we would like to gather your attitudes and opinions about UNM in the form of a survey. We strongly encourage your participation, as it will tremendously help us in the branding process. Please know that your answers will be kept strictly confidential.

If you wish to participate in the survey, please follow this link below to begin: http://vovici.com/wsb.dll/s/13dc7g36987

All participants are entered into a drawing for a $50 gift certificate to Apple. If you wish to be considered for the drawing, please be sure to enter your phone number at the end of the survey. We will only use your number to contact you in the event that you win. The deadline to complete this survey is Sept. 24, 2008.

If you have any concerns or questions about this survey, please email University Marketing Director Cinnamon Blair at cblair@​unm.​edu. Thank you in advance. We appreciate your cooperation in taking part in our study.

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