Students tackle gas prices, promote eco-friendly transportation
Thursday, April 24th, 2008
With gas prices expected to reach $4 a gallon this summer students from the UNM Anderson School of Management are developing an advertising campaign aimed at tackling the ever‐present “pain at the pump.”
UNM is one of 11 universities participating in a program sponsored by the American Public Transportation Association designed to give marketing students the opportunity to develop national and local marketing campaigns for public transportation.
The partnership is an industry‐education program, known as “Green Means Go: The American Public Transportation Association Campus Challenge.” The focus is for students to inform their 18 – 25 year old peers about mass transit and encourage them to use it. “What makes this program so exceptional is that it is run entirely by students, for students” says John Benavidez, marketing professor at UNM. (more…)


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